We already know how amazing a tool Magento is and what wonderful features & functionalities it can add to your e-store. Magento CMS and Magento customized solutions based on Zend framework are helping online businesses to gain the right kind of characteristics which are making both users and admin happy. Apart from the general plus points that Magento brings, there are few extra boasts that make Magento an even more alluring platform. Let’s discuss few of them here:
- Customizable Templates For Everything:
Magento ecommerce development is specially known for its templates which help the developers to enjoy a big break from boring codes. Magento proffers different templates for different elements. These customizable templates can be found for contact forms, product display, shipping updates as well as overall look and presentation.
- Customer Relationship Management Tool:
Surprisingly Magento also works as a customer relationship management tool. When a visitor comes to a Magento based web store and registers himself/herself the website’s site manager saves those contact details along with customer’s contact information, products viewed by them, their current shopping cart, their wish list and more. This information is helpful for the administrator of the site as he/she can send latest newsletters to the customers depending upon their subscriptions as well as their product quests.
- Content Management Tool:
Another enticing feature of Magento development is that it works as a CMS where it offers the ability to customize the visible content including the copy, layout, images and other assets. Magento intuitive background allows you to edit and manage the content.
In addition to the discussed elements, Magento websites also come with an amazing “dial up” feature where the administrator by using the backend interface can book an item if the customer calls up with a special requirement. This interface also allows adding new customers and accessing the orders of registered customers.