Monthly Archives: August 2012

Why Businesses should Use Magento Websites?

Indian and foreign companies want a versatile platforms for the management of various e-commerce  solution, which streamlines their day to day business activities.

Small and medium scale industries and businesses are also actively investing in Magento and other e-commerce platforms. But individuals and small family business yet to take full advantages of such e-commerce podiums. Because the developing a Magento or similar online business portals are a expensive proposition.

Magento, Zen-cart, OS Commerce, X-Cart, etc as well as many traditional websites have already started to include online shopping plug-ins and buttons to sell their custom products.

Magento Web Development Offers:

  • The freedom to operate multiple e-commerce portals integrated into one primary administrative site for easy management, lucid traffic and order tracking. The sites can have their own independent branding too.
  • The independence to use many extensions and plug-in to streamline the administration of sites, which also helps with promotions, marketing and checkout and payment details to increase sale of a product. It can help in creating a site in various foreign languages and can integrate foreign currencies. It can also combine ones e-mail address and send promotional mails to thousands of customers and buyers.
  • Magento web development ensures that there are enough design styles in their library so that businessman can completely customize their website to make their establishment pleasing to look and hook in clients.
  • Merchants can put in good graphics and stylized web design to make the site more attractive. They can edit and add images as well as connect the e-commerce sites with multiple stand alone WordPress website and blogs,and give detail description of the product or services being sold. They can add some feature articles and interesting facts, healthy use of info-graphics to make the site more pleasant to browse through. For example, a travel website selling affordable destination packages, can provide links to important tourist spots, historic architecture, museums, etc. to see for a traveler.
  • Survey and polls can be added to gauge customer perceptions about a product and service, and their expectations from a product. The visitor or customer can put in their suggestions too.
  • The online portal can tracks a customers browsing and buying habit and off them attractive discount offers tailor made for them.
  • A Magento website acts as a important market research tool too. Researchers and managers can gather statistics to choose which market is ideal for a large scale entry, before a entry plan is made and advertisement ideas and budget is decided.
  • Multi-store client support, search engine friendly URL structure, additional search engine optimization options, easily configurable widgets, uncluttered and  effortless guest check-out and payment facility. Add to that stress-free customization can assist a merchant in running a profitable web store.


The explosion in e-commerce sites and the complexities in operating it, provides a huge opportunity for Magento developers (India). Business owners have so my choices that they are confused about which e-commerce podium to use and which plug-in to  incorporate in their sites. Add to that, choosing Magento web development services process also depends on the scale and financial standing of an organization, as many Magento developers in India and aboard looks for a huge project rather than a small one.

Whether Joomla and Magento Must be Integrated or Not?

Today ecommerce is flourishing in the market with Magento and Joomla being the essential platforms for this growth. Magento is the best Ecommerce platform that facilitates the customization of the website. But Joomla has limited e-commerce capabilities. Joomla has CMS capabilities in contrast to Magento, which lack this feature. Magento integration with Joomla brings the better of the two. This article discusses the pros and cons of Magneto’s integration with Joomla.

Most of the followers of customize Magento are seen to be from Joomla background and are following this platform due to its rich features. They are doing this in order to build up, widen, modify and integrate. Ever since Joomla is released, developers are excited about its integration with Magento.

Hurdles in Joomla and Magento Integration

Concerns with Licensing

There are many concerns with licensing. Magento and Joomla are not well-matched. Open Software License, which is a free software license, is incompatible with the GNU GPL.

SEO Concerns

Another significant concern is in the case of SEO, if the platforms were integrated.

Creating a Bridge

This is the only form of integration that seems to occur. Creation of a bridge to integrate both Joomla and Magento could occur only if there is a solid and fully integrated system.

Both Joomla and Magento have dissimilarities that reflect on the user Interface.


The next hurdle is whether the integration of these two platforms will be convenient and realistic. Furthermore, the functionalities obtained after the Magento integration services as well as integration of Joomla are unknown. Even though the integration of both these E commerce platforms proves to be a powerful one, still the options for these are least. For those who want the integration to occur, the best option is JFusion. In this case, the integration seems to work. In their opinion the integration works. The integration of the new release of Magento wasn’t successful. Actually, it’s incredible that many people get involved in this. Software developers from all over the world contribute their ideas for free.


Magento and Joomla are both extremely powerful platforms. So elaborating the functionality of Magento by integrating it with Joomla would be a great step in Ecommerce. But all these are overtaken by some hurdles that are being discussed in this article. I hope that these hurdles would be overcome in future and then this hybrid would be available to the public.