Magento Go

Magento Go & Magento Go Developer Platform was announced by Magento Inc. in the first week of February 2011 and has been launched now. Magento Go has been introduced essentially to help basic merchants who feel stuck outside the Magento ecosystem and do not want to deal with the core infrastructure or with Magento partners. Hence the Magento Go is launched with the Platform as a Service (PaaS) environment.

Magento Go Walkthrough

Let’s review some features of Magento Go -

  • Layered / Faceted Browsing for filtering products within categories and search results
  • Flexible Credit Card Charging – Authorize Only, Authorize and Charge
  • Address Book with default billing and shipping addresses
  • Product Images Zoom-In Capability
  • Cross-Sell on Product Pages
  • Drag and Drop Layout Customization
  • Navigable and Searchable Attributes
  • Newsletter subscription management
  • Category, Product and Page-level control of meta data
  • Support for 301 and 302 redirects
  • Automatically generated list of popular search terms
  • Search Engine Friendly & fully customizable URLs
  • PayPal Settlement Reports
  • Layered / Faceted Browsing for filtering products within categories and search results
  • Flexible Credit Card Charging – Authorize Only, Authorize and Charge
  • Address Book with default billing and shipping addresses
  • Product Images Zoom-In Capability
  • Cross-Sell on Product PagesDrag and Drop Layout Customization
  • Navigable and Searchable Attributes
  • Newsletter subscription management
  • Category, Product and Page-level control of meta data
  • Support for 301 and 302 redirects
  • Automatically generated list of popular search terms
  • Search Engine Friendly & fully customizable URLs
  • PayPal Settlement Reports

…and many more. A full categorized feature list of Magento Go can be viewed here.

Magento Go is expected to be a turnkey solution for creating online shopping  stores. It provides robust and flexible solution for developing and managing online stores with the help of multiple functionality and tools.